AIDAN MATTOX
Aidan Mattox, part of the Adrianna Papell Group, introduced its brand overseas through department stores; and in the Middle East, its first stand-alone stores. Reflecting a young, sleek and modern clientele, LAND Design Studio created a brand identity and retail prototype for these markets. The interior envelope showcased the color and pattern of the dresses using neutral colors and materials such as metal mesh, branded curtain, stainless steel beaded curtains, terrazzo floors and stainless steel fixtures.